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Research papers

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference
Authors: Viki Cooke, Lucinda Devine
September 21, 2005

Research papers

Independent public opinion research in transitional China: Today and tomorrow

This paper reviews the pioneering research done by China's independent public opinion research in the country's governmental public service assessment and related research subjects.In an attempt to specify the role of independent public opinion...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Victor Yuan, Wen Fan, Mingchao Xiao, Huichao Zeng, Yanhua Fu
Company: Dataway Horizon
May 9, 2004

Research papers

Getting closer to citizens

Relationships between governing bodies and the people are fundamental, but have often been taken for granted. Over recent years in the United Kingdom, the policy and strategy laden world of local and regional government has been struggling to find...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Adrian Britten, Alan Branthwaite
May 9, 2004

Magazines

Research World (February 2004)

The presentation of research results apparently tends to become more problematic when it is about polling and opinion research, that is to say pre-electoral surveys and research concerning political issues. To an increasing level, the results are...

Catalogue: Research World 2004
Author: ESOMAR B.V.
February 1, 2004

Magazines

Research World (May 2003)

The number of abstentions and undecided voters is increasing in most democracies world-wide, posing the hazardous task for pollsters to take these phenomena into account researchers' tactics for dealing with these issues vary from country to country.

Catalogue: Research World 2003
Author: ESOMAR B.V.
April 1, 2003

Magazines

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002
Author: ESOMAR B.V.
February 1, 2002

Research papers

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001
Authors: Joshua D. Clinton, John S. Lapinski
February 11, 2001

Magazines

Research World (December 2000)

Opinion pollsters enjoyed a remarkable spot in the limelight tracking polls are separate surveys conducted each night in the US presidential elections. Although the final results of the election were still unclear at the time of going to press with...

Catalogue: Research World 2000
Author: ESOMAR B.V.
December 1, 2000

Research papers

Research, politics, and the web can mix

This paper presents results of a conjoint measurement study on a political platform. In terms of process, the paper first presents activities needed to take conjoint measurement from a personal interview to the Internet. In terms of results, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
June 15, 2000